The official Call for Entries for the Euro Effies 2012, the Gold Standard in Marketing Communications Effectiveness Awards, was launched by the EACA. 

The EACA Euro Effies 2012 are open to all agencies  (whether members of EACA or not) for campaigns which ran in two or more European markets in 2011.

To be considered for a Euro Effie, campaigns must prove beyond reasonable doubt that the choice and use of marketing communications were key to the campaign's success.

The closing date for entries is 3pm (15h00) on Friday 27 April 2012. Winners will be officially announced at an Awards Gala in Brussels on 19 September and on the Euro Effies website www.euro-effie.com on 20 September 2012.

New for 2012 will be a Pharmaceutical category covering communications campaigns for prescription medicines & drugs in addition to the existing Health & Leisure category, which will continue to cover OTC medicines and beauty products. 

Judging takes place in two Rounds. Round 1 is conducted solely online and takes into consideration the effectiveness based on strategy, target market insights, choice and use of markeing communications and results. In Round 2 the creative element is also taken into consideration and makes up 20% of the final score.